Press Release
Source: Avalon Oil & Gas, Inc.


Avalon Oil & Gas Appoints Expert Advisor in Strategic Technology Investment

MINNEAPOLIS, MN (PR Newswire) – July 23, 2007-- Avalon Oil & Gas, Inc., (OTCBB: AOGN) (“Avalon”) announced the appointment of Dr. D. Bruce Merrifield as an expert advisor. Dr. Merrifield is currently President and CEO of Pridco Management, distinguished visiting Professor at Georgetown University, and Professor Emeritus of the Wharton School of the University of Pennsylvania, as a Chaired Professor of Innovation and Entrepreneurial Management. He is a former Vice President of Technology for the Occidental Petroleum Company and a Director of the Gas Technology Institute.

Kent A. Rodriguez, Avalon’s President and CEO, said “Avalon welcomes the senior leadership of Dr. Merrifield to help us realize the full market value of the company’s investment in innovative energy technologies.” Avalon’s expansion into energy technology commercialization leverages Avalon’s investment strategy to acquire and enhance oil and gas producing properties.

Dr. Merrifield brings to Avalon his considerable expertise from an exemplary technology leadership career in both public and private sectors. He served as
Assistant Secretary in the U.S. Department of Commerce for Technology and also Undersecretary for Economic Affairs in the Reagan Administration; where he was instrumental in Technology Transfer legislation to enable Federal research funding for private sector access. Under his leadership, the R & D Limited Partnership model for collaborative research (now known as the LLC ) was created, along with Sematech and like consortia, Innovation Centers and New Business Incubators across the country. His Office created the Quality Productivity Award (which was later renamed the Baldridge Award), and various critical legislation to protect U.S. patents and intellectual property; foster technology commercialization and economic growth.

Upon joining Avalon’s advisory team, Dr. Merrifield commented ”It is critical that our country pursues production enhancing technologies to move us toward energy independence. Avalon’s strategy to bring promising innovations to market is important to foster our domestic energy industry’s competitiveness in the long run.”

As an Advisor to Avalon, Dr. Merrifield’s expertise in collaborative commercialization of emerging technologies will support development of its intellectual property assets encompassing solutions for paraffin wax mitigation, hazardous gas leak detection and intelligent reservoir mapping systems.

Please see the company’s website: www.avalonoilinc.com for additional information on Dr. Merrifield and Avalon’s oil and gas production technology investments.

About Avalon Oil & Gas, Inc.
Avalon Oil & Gas, Inc. is an oil and gas company engaged in the acquisition of oil and gas producing properties. In addition, Avalon's technology group acquires and develops oil production enhancing technologies. Through its strategic partnership with UTEK, Inc, (UTK: ASE) a transfer technology company, Avalon is building an asset portfolio of innovative technologies in the oil and gas industry to maximize enhancement opportunities at its various oil and gas properties.

Forward-Looking Statements
This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Avalon Oil & Gas, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

FOR FURTHER INFORMATION, please visit the company’s website at www.avalonoilinc.com, or contact:

Avalon Oil & Gas, Inc., Minneapolis Kent Rodriguez, 952-746-9655 Fax 952-746-5216